Friday, May 2, 2008

Scare Yourself To Riches

I'm reading a book called, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich. I'll cover many points from this book in the future but the one that stands out the most is the ability to push your comfort-zone everyday. In other words, do something daily that you fear doing.

Timothy Ferriss gives the example of asking a member of the opposite sex for their phone number. For me it is dealing with difficult customer interactions. It's taking every call even though I know some will lead to my blood pressure rising. It's also not being mister nice guy.

Why does he suggest doing these things that make you uncomfortable? Because it puts you in a catagory that 99% of the population is not in - success or the ability to achieve great things JUST BECAUSE YOU TRIED!

I will give you an example. Who do you think is going to be more successful and richer: a saleman that is not afraid to knock on any door in the city or someone selling ads on their blog that has never talked to a single person or had face time with one customer?

Both can be successful but the second is not pushing their fear limits daily. It is too comfortable.

There is nothing wrong with comfort but the problem with it is you are competing with 98 other comfortable people for that same dollar. Where if you were pushing the limits each time you interact with someone, there is likely NO ONE TO COMPETE AGAINST.

People are asking me if x business would be successful. I now ask, "Does it scare you to do it?"

If so, get ready for the riches.