Wednesday, October 22, 2008

Info! Gimme More Info. Don't Tease Me!

I ABSOLUTELY HATE ads that do not give any info. What's worse is an ad you have to call to even get a price or to see a photo.

I recently passed a sign while driving to a park. It said, "Lot for Sale. 555-5555". It was huge! Someone probably spent a ton of money having it made. Mind as well given that money to charity as it would have did more good.


It had none of the information a potential buyer would be looking for. Here are the questions that should have been answered for me.
  • Who is selling it?
  • What exactly are they selling?
  • What size is the property?
  • What comes with it?
  • HOW MUCH? (if you can't put it on a sign, it's too much!).
  • Is there a way for me to get further information?
Here is what the sign should have said: "70FTX120FT empty builder lot for sale. $150,000. Contact John at 555-5555 or visit for further details and photos."

The thing is, people don't want to call someone just to get info these days. They don't want to talk to a live person and waste their valuable time for information that should have been on the sign. We live in the age of instance information gratification so don't handicap your business by not answering people's questions and wasting their valuable time.

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