Tuesday, May 6, 2008

To Boldy Go Where No Marketing Has Gone Before

I am diabetic type I (insulin dependant) and have been so for 15 years. Each day I am supposed to use a meter to measure my blood sugar and record it into a "log book". The doctor then uses the book to determine my progress or to adjust the medication.

The nurse recently gave me a couple new free log books. The meter companies give them away like candy (ok sugar-free candy).

Imagine my surprise when I begin using it and every few pages there is an ad for one diabetic product or another. Coupons are even included which I would actually use. Absolutely brilliant marketing. Commercials have reached my LOG BOOK!


Where else are you going to be able to get your AD before the eyes of 100% of your target market; diabetics?

If the companies would have put ads in a magazine, the average of diabetics that would see it would be exactly the national average of diabetics; about 7% of the population.

Man if I would have thought of that I would be charging these companies a fortune to advertise because now 100% of their advertising dollars are used to reach 100% of their target market. Such a deal!

It is exactly like putting an ad for color prints inbetween shots on a digital camera. Or think of a printer that printed a coupon for 1/2 off your next ink cartridge at Staples at the end of the cartridge. Wow, the possibilites are endless.

As I always say, know they customer to the point of almost knowing their name. Then only advertise to them; not the rest of the world.

For more information on marketing, check out this great site: http://www.psychotactics.com/marketing-strategy

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