Perfect Marketing

I saw this commercial recently and was blown away. It has so many levels to its brilliance. First, you would think Cadillac was targeting independent "sex in the city" type woman. Not so. They are targeting men that want these types of women and will go buy a Cadillac to get those women. Perfect marketing (target your known buyer with emotion).

Check out Modernista's other videos as well. GM dumped their Top Ad Guy for this place...and rightly so.

I will go into marketing through a large part of this blog and its importance to YOUR business.